Vision & missions

Raison d’être, ethics, social impact… the need for meaning emerges everywhere. And especially in our consumption patterns. When it is more than a vital need, the act of purchase can become a delicate and permanent combination between what is useful, attractive, healthy, authentic, committed, even engaging. All these criteria affect the production chain to transform it into a value chain, requiring manufacturers to review their copy.

The notion of the common good then reappears as a rallying point and, with it, the beautiful and authentic history, which creates an obvious and intimate relationship with its audience. Because it speaks of the love of gestures and excellence. Because it designates the source and the destination. Because it gives a common signature to the originality of each one. Because it reawakens the imperative need to protect and nurture this signature through constant adaptation to the challenges of today and tomorrow.

In France, these beautiful stories exist for a long time, carried and forged by a fabric of actors very present and yet little visible. They draw inspiration from our craft or industrial heritage and place people at the heart of their success. We all know some of them, but we don’t know their true size or their potential.

Out of admiration and necessity, a «guild» was to be dedicated to them. Founded by a handful of enthusiasts working at the confluence of these universes, it is embodied in a community of practices, interests, but above all values: reinventing oneself to last, and thus nurturing and developing this common good that threatens to be forgotten every day. A collective wealth, linked to the variety and diversity of the environment in which these entrepreneurs take hold, inevitably turning it into a field of experimentation conducive to new ideas.

United under the same banner – like the first medieval guilds – they multiplied their strength, their talent and their voice. A pioneer of this movement, Procédés Chénel International is one of the first “specimens” that we were proud to welcome within French Craft. Inspiring, committed, she composes with those who very quickly joined her a gallery of striking portraits on the dynamism and ambition of this category of entrepreneurs so singular. Whether it is oyster shell glass, rope furniture, damask fabrics, cartoons, technological ceramics, our members – which cannot be reduced to this practical description – build on generations of unparalleled traditions by adapting them not only to current needs but to anticipate new markets.

French Craft Guild is a non-profit organization dedicated to the gathering and valorization of the French creators allying Know-how, Creativity, Innovation & Design.

It contributes to revealing and shining French inventive genius through the excellence of the gesture and the reputation of its origin.

It supports the development and perpetuation of a culture of creativity and reinvention through the (re) conciliation between tradition and innovation.

It promotes the hybridization of skills and talents by promoting and favoring the creative economy.

It intends to contribute to leverage the economic, image, societal and heritage values of the France nation branding.